Here’s Our List of the Top Marketing Trends for 2020
New year, new trends. So let’s get right into it. Everyone is posting their predictions for the top marketing trends of 2020. There’s a lot of great advice out there that can help you grow your online presence — some might even say there’s too much of it. With that, we’ve taken the liberty of reviewing advice from two of the most trustworthy names in the biz, Forbes and Adweek, to put together a compilation list of this year’s marketing trends that Honey + Hare can help you lock down before another year comes and goes.
1. Content is STILL King, and it Needs to be Personalized
“High-quality content allows you to show your expertise and communicate with your customers from a place of authority. Your content is also what search engines provide to searchers online, so continuing to produce high-quality content is a must.” – Forbes
“Capturing content is now easier than ever. But VSCO users have taught us that providing tools for creation isn’t enough. They need safe spaces where they can express their own unique voice free of judgment. Creative democratization is best realized within supportive communities that are based on freedom of expression.” Tesa Aragones, chief marketing officer, VSCO via Adweek.com.
Here’s Where You Need Quality Content
Website Copy / SEO Copy
Social Media Posts
Blog Writing
Writing Product Descriptions
Writing for Google’s Meta Descriptions
Scriptwriting for Live + Recorded Videos
Scriptwriting for Digital + Print Ads
Marketing Writing
Newsletter Copy
2. Live Feeds + Videos for All
“On average, live videos on Facebook Live and Instagram Live keep your audience watching three times longer than recorded ones. The daily watch time for Facebook Live videos have quadrupled in a single year, and they produce six times as many interactions as traditional videos.” – Forbes
“2020 will be the year that we see the democratization of celebrity at scale. With new platforms in streaming and social media, we will see attention shift away from traditional media allowing new voices to be heard.” Nick Tran, vp of brand and culture marketing, Hulu via Adweek.com.
Pro Tip:
Going Live does not mean going in unprepared.
If you think your favorite influences are freestyling every line in their Go-Lives, think again. Professional script writing for your live videos can ensure your posts include all the vital information you need to include to drive action from your audience.
Learn more about creative content writing with SEO here.
3. Interactive + Experiential Content Works
“Today’s buyers are looking for new experiences when they go online, and for many, that means greater interactivity. In fact, a whopping 91% are seeking more visual and interactive content.” -Forbes
“Young people respond to meaningful connections that support their values. I see an exciting movement in the experiential marketing space where authentic and innovative IRL consumer experiences are driving brand love.” Ivan Heredia, vp of marketing, The Walt Disney Company via Adweek.com.
Examples of Interactive Content Used in Marketing
Quizzes, Polls + Surveys
Interactive Infographics
Cost + Estimate Calculators
Interactive Emails + E-Books
Webinars
Mobile Apps + Games
Diagnostic Tests or Troubleshooting Tools
Interactive Timelines
4. Shoppable Posts Work
“This represents a tremendous opportunity for businesses, given that 72% of Instagram users have purchased a product on the app. Even more impressive, a survey of more than 4,000 Pinterest users found that 70% use Pinterest to find new and interesting products.” – Forbes
“With the right tools, consumer communities can now be given the keys to the products and experiences they love, which in turn changes their engagement with brands.” Jodie Antypas, vp of consumer insights and UX research, EA via Adweek.com.
Pro Tip: There is a Strategy for EVERYTHING
Including well-researched keywords in everything from your hashtags to your post descriptions on Pinterest, Instagram, and other social channels can help your business be found in places where people are ready to buy.
Get graphics and copy for interactive content and shoppable posts here.
5. It’s All About Position Zero
“Being No. 1 is no longer the goal. The top spot in SERP is now position zero, a featured snippet of text appearing above the search results. This prime location often provides information relating to the search query, while also providing a link to the page from which the information is drawn. Position zero is the first, and sometimes only, result that some users will view. As such, it is highly coveted and should be the focus of your efforts.” – Forbes
DIY SEO is Dying. Here’s Why:
It’s a lot. I mean, a lot. SEO is not something you want to cobble together based on a few How-To videos and blog posts. Having a dedicated SEO strategist in your corner is just as essential as it ever was, except even more so now that landing in a visible search spot is trickier than ever. The good news is that Honey + Hare has an SEO expert on-staff.
Get your custom SEO strategy here.