Respect Outside Branding and Website Package

As a new company, the owners of Respect Outside came to Honey + Hare ready to build a brand from scratch. They had a name, a mission, and a tight deadline to get their website and print collateral ready before a major industry event. We hit the ground running with audience research to identify and develop three key customer personas who would shape their entire brand.

Messaging was everything with this project. It’s not just a new business. It’s a new kind of business, so it had to be unique and memorable. The logo and color palate had to pop among a sea of trade show booths and be wearable, so trainers and employees could represent the brand in real-life scenarios.

They needed a clear headline that told their story in as few words as possible, and they needed a website that conveyed their unique value proposition and demonstrated their ability to speak the language of the outdoors industry.

Through close communication and respectful collaboration, Respect Outside went from a concept to a captivating brand experience.