How Often Should You Redesign Your Website?
The short answer: Often. Creative professionals, including designers, content strategists, branding, marketing, and User Experience (UX) experts, recommend website redesign every two to three years, which is in line with what the business gurus at bizjournals.com will tell you.
The best answer: A redesign should be considered anytime your current website fails to serve your business need. For example, optimizing for smartphones and tablets is essential, so having a site that doesn’t adapt, or doesn’t adapt well, to various devices will make your site less appealing to a huge piece of your potential customer base. But it doesn’t end at responsive web design. If you’re still rocking a site straight out of the early aughts, users aren’t going to trust your business. Having a dated or rough-looking site will send up red flags telling the user to run away from your website and clear their cache and cookies.
The breakdown: Ultimately, your website design will make or break the message you are trying to convey. Having a user-friendly layout, attractive design, and strategic content will foster both interest and trust toward your business. Investing in a professional website design in the beginning will help you build a strong online presence, but it’s never too late to get in the game with a professional website redesign. Once you’ve achieved the look and functionality you’re after, you’ll need to keep up with changing trends to maintain your site’s integrity.
Did You Know?
Given 15 minutes to consume content, two-thirds of people would rather read something beautifully designed than something plain. (Source: Adobe)
38% of people will stop engaging with a website if the content/layout is unattractive. (Source: Adobe)
48% of people cited a website’s design as the number one factor in deciding the credibility of a business. (Source Tyton Media)
The good news?
Honey + Hare can do it all for you!
From aesthetic and content to functionality and strategy, our design and copywriting team can handle the initial creation of your dream website and maintain it with ongoing updates to keep you inline with important trends and industry standards. If you’re not sure it’s time to think about a redesign, take a moment to consider the questions below. And if you need a little more information, we’re here for you.
Send us a quick email and we’ll get back to you ASAP!
Is it Time to Redesign Your Website?
Here are few things to consider when evaluating your need for a website redesign. The purpose of this exercise is to look at things from a user’s perspective, so try to keep an objective eye. Remember no one is judging you, but they are judging your website.
Total Impact Carpet Cleaning Testimonial
Brittney and her team were great to say the least. They exceeded my expectations and helped my ideas, for my site become reality. Brittney is great at what she does and is very easy to communicate with. They worked very fast at getting back to you, and wants what is best for the client. Honey + Hare has the highest customer service you could ask for. Thank you Honey + Hare for your help!
— Austin Pharr, Owner at Total Impact Carpet Cleaning
Website:http://totalimpactcarpetcleaning.com
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